Welcome to our free Marketing Library
It is a free source of marketing information, case studies, White Papers and precious gems, like Claude Hopkins ’ “Scientific Advertising” (you’ll find it in the "Case Studies and Reports" section).
They are all different – but with one thing in common.
Each item you see in the sections below gives you helpful, practical ideas you can put to work immediately – or answers things that may puzzle you – all in simple language.
None of this is based on opinion or theory. You will simply see how to apply direct marketing principles that have been tested – in most cases repeatedly to produce significantly better results.
All the information on these pages is free – we only ask for your name and email address – but we promise we won’t pester you.
Oh, one more thing: if you find this marketing knowledge bank useful, please keep checking this page. We add more content regularly.
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7 deadly sins and how to improve results
How to make your direct marketing creative foolproof. Start by avoiding these seven deadly sins. The easiest way to improve your ads, emails and mailings is not to consider what makes for good creative work, but why most work stinks. Until you banish the bad, how can you hope to do well?
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51 helpful DM ideas
What is your toughest job? Getting creative ideas? Finding inspiration? Getting qualified responses? Well, why not try stealing? From us. Here are some tested marketing ideas. Each is easy to implement. Each costs very little – or nothing at all. None of them takes more than 3 minutes to understand. Each has been proven to increase response or sales – or both....
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171 DM questions answered
What are you looking for? The answers to general marketing questions? A definition of direct marketing – and how it works? A simple analysis of the economics of direct marketing? Helpful suggestions on how to write and implement a marketing plan? Hints about media, creative and testing? You'll find them all here. And if we've missed anything, tell us and we'll add it.
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Case Studies and Reports
Click here to find case histories, White Papers and classic texts, like Claude Hopkins’ “Scientific Advertising”. They are all different, but have one thing in common: they give you commonsense, proven ways to get measurably better results. And keep an eye on this space – we regularly add new content.
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Podcasts & Videos
Here you will find 12 short podcasts to listen to while you’re doing something else – driving or walking, perhaps. They cover many different aspects of marketing – from creative to positioning, plus comments on marketing oddities from which we can learn important lessons. There’s also a short video on the things that make for outstanding creative, with some historic examples. Again, keep an eye on this page because we’ll regularly add new content.
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