7 deadly sins and how to improve results

Why do many people call direct mail “junk”? Because most is.

But sending sloppy junk to people is really a form of personal insult. It says you don't care.

Here’s where people go wrong – and how you can make your messages work much, much better.

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1. Not taking it seriously

2. Failure to test

3. Not aiming at the right people.

4. Trying to be clever

5. Being too brief

6. Omitting essentials

7. Not having a letter

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