Videos
Click here to see Drayton's video - The Element of Surprise
Podcasts
If you’ve had enough of depressing news and witless disc jockeys, why not sit back and listen to these?
They’re extracts from one of Drayton’s seminars. Every one illuminates some important marketing point.
To hear the next podcast just click the forward arrow next to the play button - and you go back by clicking the back button.
There are ten in total - but only two are featured on this page. If you'd like to hear the others, you'll need to register!
Here is a list of all ten podcasts - click to listen (but register first).
About positioning and its importance
Different strokes for different folks
The 5 functions of advertising
Timing and frequency of messages
“To a man with a hammer everything looks like a nail” – Nietzsche
What matters most in marketing Why most research fails
What we can learn from a magazine cover
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