171 questions answered

11. How can I determine my product’s strengths?

Seventeen questions to ask yourself

Is it unique? Less expensive? Or quicker?

Better value for money? Better designed? The latest? The friendliest?

The first of its kind? The most fashionable? The oldest established?

The most highly regarded? The one experts prefer? The most reliable?

Are your products better designed? Are you easier to deal with?

Is your service better?