“All I can say is thank God for Drayton Bird.”
- Alex Davies, Managing Director of Corporate & Pensions at Hargreaves Lansdown
“Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.”
- Sir Martin Sorrell, founder of WPP
“Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins.”
- Gary Bencivenga, widely regarded before retirement as the world’s best direct marketing copywriter
“Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career.”
- Joe Sugarman. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products
“What a kick that was! I feel like I’ve just spent an hour with the Pope … you triggered so many great ideas and confirmed so many closely held beliefs of mine, well, believe it or not, words fail …”
- Clayton Makepeace, the world’s highest paid copywriter
“Drayton Bird is the senior genius of the copywriting world.”
- David Garfinkel, copywriter and direct marketing expert,
known by industry insiders as ‘The Marketer’s Marketer’
“Drayton Bird knows more about direct marketing than anyone in the world.”
- David Ogilvy, founder of Ogilvy & Mather
“The most stunning results I’ve ever seen.”
- Chris Santry, Managing Director of Investment Research Services
“Drayton Bird Associates promises “Results – nothing less” and that is what they’ve delivered consistently.”
- Huw Williams, Marketing Director of Leger Holidays
“Your creative is the only material we have that consistently meets and exceeds its targets.”
- James Perrin, PruHealth – Prudential Assurance
“I value the partnership which seems to have grown between our two firms.”
- Peter Hargreaves, Co-Founder and CEO of Hargreaves Lansdown
“Drayton has helped us become the 2nd largest player in our sector.”
- Neil Sherring, Marketing Director of Windsor Telecom plc
“Drayton goes beyond “thinking” and “feeling” into what matters most of all: “acting” – parting with their hard-earned cash for your product.”
- Paul Leadbitter, Head of Direct Distribution at LV= – Liverpool Victoria
“The response was 5 times higher than the TV ads, with 60% less cost … the visitors to our website were DOUBLE and we had phone calls to our office. This never happened before … and all from 5 minutes advice.”
- Jaime Montesinos, Principal of IPM Business School in Lima, Peru
“When CCB wanted to promote fastMAP we asked Drayton to write the copy. We got five times more response.”
- Tony Coad, Chairman of CCB Ltd
“BeachBody.com had a moderately successful DRTV fitness business doing $6 million per year. Then the company started to employ the suggestions and strategies of Drayton Bird, and in its next year the company topped $40 million in sales.”
- Carl Daikeler, founder and CEO
“Over 25 years the one constant that has always been my source of inspiration has been Drayton Bird.”
- Rob Tolmie, founder of Extrafilm (Australia’s leading photographic DM firm)
“That was great … 48 hours later I got two good pieces of copy from people who’d never written before in their lives.”
- Rowan Gormley, co-founder of Virgin Money and Virgin Wines, and founder of Naked Wines
“A full-on, no-holds barred exposé of what works and what doesn’t work in the world of marketing communications.”
- Dave Edmonds, Head of Marketing Communication for NatWest Bank
“So popular that I had to turn down bookings and return cheques as we were hugely overbooked.”
- Janet Attwater, DMA
“I learnt more in half an hour of Drayton Bird than on the 6-day marketing course I attended.”
- Senior Marketing Manager at Xerox (UK)
“Lots of common sense told with real success stories and good humour.”
- Gerard Price, Chief Executive of Linden Homes
“Certainly the highlight of the day and much admired by all who attended.”
- Stephen Pike, director of Dolder Grand Hotel, Zurich
“I really respect and admire your work. I have your books here and I’ve read through them to pick out all kinds of golden nuggets.”
- Yanik Silver, SurefireMarketing.com
“I built my business on Commonsense Direct Marketing – It always points you in the right direction.”
- Andrew Turner, MD and founder of Central Trust (Britain’s biggest loan business)
“There is no better craftsman of the word in the world.”
- Derek Holder, Founder of Institute of Direct Marketing
“Every day you remind me of something close to my heart, a viewpoint long forgotten, or something I’m actively thinking about.”
- Steven Taylor, Marketing Director of Premier Resorts Limited
“Inspiring.”
- Roy Porter, founding chairman of The USDMA
“Fantastic and inspirational!”
- Janet Sullivan – Sales – Goodwin Electronics
“I have had him as a guest speaker in my course at Columbia Business School and he was just fabulous. He is just a great communicator who is funny while delivering superlative content.”
- Prof. Srikumar Rao, author of “Are you ready to succeed.” His Creativity and Personal Mastery is the only business school course with its own Alumni Association
“The only news email in my inbox I stop to actually read and have encouraged all my staff to sign up for it. Fantastic email series. Please don’t stop.”
- Anna Lee – institutional investor
“I think your work is brilliant and I value your advice very highly indeed.”
- Kevin M. Joyce, Worldwide Vice President of Sales & Marketing Digital Printing Solutions at Eastman Kodak Company
“I’m tempted to reply to all your messages. They’ve been quite inspirational, and somehow everyone seems to be relevant to a project or subject we’ve been discussing in the office.”
- Stu, www.loire-gites.com
“Many thanks, as always, for your “Helpful Hints” email – it is a vital source of knowledge and ideas to me, and I devour it every time I receive it.”
- Trevor Baker CEO of Public Sector Software Ltd
“I’m a sole trader with a marketing back ground and find your e-mails brilliant.”
- Wm. Douglas Telford, Access Audio Ltd
“An ‘international treasure’.”
- Mike Anderson, Morgan-James, Ltd.